Marc Gobé

Marc Gobé is a recognized innovator in brand design and consumer research. As President, CEO and Executive Creative Director of the New York based, Desgrippes Gobé Group (www.dga.com), he has been responsible for creating cutting-edge brand design strategies for Coca-Cola, IBM, Victoria's Secret, Ann Taylor, Sears, Godiva, Saks, Reebok, Versace, Lancôme, Starbucks, and Gillette. As one of the top-ten brand image development firms, Desgrippes Gobé Group specializes in identity, product, packaging, retail, and Web design. Gobé is the author of Citizen Brand and the bestseller, Emotional Branding: The New Paradigm for Connecting Brands to People. Additionally, Gobé is the developer of BrandSense and BrandFocus, tools that allow clients to understand purchasing behaviors. He serves on the board of the Brand Design Association and is a member of the American Association of Advertising Agencies, Art Directors Club, and the Fragrance Foundation. Gobé has received design awards from magazines such as ID, Interiors, Graphis, and VM+SD; as well as The Brand Design Association, The Art Directors Club, and Clio. He has been featured in or written articles for Chief Executive Officer, Leaders, Women's Wear Daily, DNR, Harper's Bazaar, The Economist and Mirabella. Marc Gobé has taught at the prestigious Ecole Superieure de Dessin Industriel, in Paris, and speaks on marketing and design at universities and conferences worldwide.