Sang-Eun Byun , Ph.D
	Assistant Professor 372B Spidle Hall Auburn University Auburn, AL 36849 Tel (334) 844-6457 Fax (334) 844-1340 seb0002@auburn.edu Ph.D. Michigan State University, 2006, Retailing M.S. Kyung-Hee University, 1998, Fashion Marketing B.S. Andong National University, 1996, Clothing and Textiles

Scholarly Interests

     My research interests cover the competitiveness of fast fashion strategy, consumer shopping behavior, price perception, cross-cultural studies and global retailing/sourcing with an emphasis on the fashion apparel industry. Methodologically, I embrace diverse approaches to both quantitative and qualitative research designs. Statistically, I try to stay current of the most advanced tools such as Structural Equation Modeling for rigorous theory building and testing. Teaching includes World Trade and Production in the Apparel/Textile Industry, Visual Merchandising and Fashion Analysis and Forecasting.

Referred Journal Publications/Presentations

• Sternquist, B., Byun, S.E. and Jin, B. (2004, January), "The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers," The International Review of Retail, Distribution, and Consumer Research, 14(1), 83-100.



• Sternquist, B. and Byun, S.E. (2004, November), "Chinese Consumers' Price Mavenism: The Mediating Effect between Price Perceptions and Shopping Hedonism," Abstract Published in Proceedings of the International Textile and Apparel Association, Portland, Oregon.



• Sternquist, B. and Byun, S.E. (2003, November), "Chinese Consumers' Shopping Hedonism: The Effect of Pricing Discontent and Price Perceptions," Proceedings of AMS/ACRA Retailing, Columbus, Ohio, 287-291.



• Byun, S.E., Choo, H.J. and Pysarchik, D.T. (2003, November), "Market Potential of Processed Foods in India: Supply Chain Perspectives," Proceedings of AMS/ACRA Retailing, Columbus, Ohio, 181-185.



• Sternquist, B. Byun, S.E. and Jin, B. (2003, July), "The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers," Proceedings of EAERCD/ACRA, Paris, France, 92-93.



• Byun, S.W. and Byun, S.E. (2003), "A Study on Effective Online Advertising," Korea Internet Business Research, 4 (1), 119-131.



• Byun, S.E. and Kim, I.S. (1999, September), "The Effectiveness of Negative Appeal Advertisements: Focusing on Apparel Ads with Social Issues," Journal of the Korean Society of Clothing and Textiles, 23(7), 953-954.

Selected Projects

• Byun, S.E. and Sternquist, B. (Working Paper), “Impulsive In-Store Hoarding at Fast Fashion Stores”



• Byun, S.E. and Sternquist, B. (Working Paper), “Buy Now, It Won’t Be Here Tomorrow: The Effect of Implicit Time Limited Cues”



• Byun, S.E. (Working Paper), “I am Feeling Lucky – The Competitiveness of Fast Fashion Strategy



• Sternquist, B. and S.E. Byun (Working Paper), “Do You Enjoy Talking about Price? – A Link between Price Mavenism and Shopping Hedonism”



• Byun, S.E. and Kwon, K.N. (Working Paper), “The Effect of Product Life Cycle on Price-Quality Association”



• Byun, S.E. and Finnegan, C. (Working Paper), “Transformational Outsourcing for Fashion Specialty Retailers”

Honors and Awards

• Dissertation Completion Fellowship, College of Communication Arts and Sciences, Michigan State University, 2006



• Developing Professional Award, In Recognition of Excellence in Teaching and Research, College of Human Ecology, Michigan State University, 2004



• Mary Louise Gephart-Donnell Scholarship, College of Human Ecology, Michigan State University, 2004



• Outstanding Paper Award, ACRA/EAERCD Retailing Conference, Paris, France, July 2003



• Janet Loria Endowed Scholarship, College of Human Ecology, Michigan State University, 2003



• Janet Lee Scholarship, College of Human Ecology, Michigan State University, 2002



• Graduate Fellowship, College of Human Ecology, Michigan State University, 2001



• Academic Excellence Award, College of Human Ecology, Michigan State University, 2000



• Elected Member of Kappa Omicron Nu, The Outstanding Student Honor Society, Michigan State University, 2003-2005



• Elected Member of Phi Beta Delta Honor Society for International Scholars, Michigan State University, 2005

Professional Affiliations

• American Collegiate Retailing Associations (ACRA)
• The European Association of Education and Research in Commercial Distribution (EAERCD)
• International Textiles and Apparel Associations (ITAA)
• Korean Society of Clothing and Textiles (KSCT)