Auburn University
Auburn University
Auburn University

Veena Chattaraman , Ph.D





308-G Spidle Hall
Auburn University
Auburn, AL 36849
Tel (334) 844-1377
Fax (334) 844-1340
vzc0001@auburn.edu

Interests

Research Areas: My research integrates the areas of aesthetics and consumer psychology. Past and current research topics include apparel-body aesthetics, aesthetic preferences of specific consumer segments, body image and design preferences, personal and social identities in consumer behavior with specific emphasis on ethnic identities, computer-aided design in apparel product development.

Methodologies: Qualitative and quantitative methodologies including focus group interviews, experimental designs, surveys, and case studies.

Courses Taught

  • CAHS 2740 Aesthetics for Apparel Design
  • CAHS 4950 Portfolio Development for Apparel Designers
  • CAHS 4970 Problems in Design
  • ITAS 7200 Integrated Textile and Apparel Complex
  • CAHS 7910 Supervised Teaching

Selected Publications/Refereed Presentations

  • Chattaraman, V., & Lennon, S. J. (In Review). Ethnic identity, consumption of cultural apparel and self-perceptions of ethnic consumers. Submitted to the Journal of Fashion Marketing and Management.

  • Chattaraman, V., & Rudd, N. A. (2006). Preferences for aesthetic attributes in clothing as a function of body image, body cathexis and body size. Clothing and Textiles Research Journal, 24(1), 46-61.

  • Chattaraman, V. & Rudd, N. A. (2006). Action-based learning as an innovative strategy for body image education and empowerment. Proceedings from the 63rd Annual Conference of the International Textiles and Apparel Association, November 1-6, 2007, San Antonio, TX.

  • Chattaraman, V. & Rudd, N. A. (2006). A meta-analytic comparison of preference- and perception-based studies in the aesthetics of clothing. Proceedings from the 63rd Annual Conference of the International Textiles and Apparel Association, November 1-6, 2007, San Antonio, TX.

  • Chattaraman, V. & Kandampully, J. (2006). Core and peripheral retail service framework for targeting ethnic consumer groups. Proceedings of the 13th International Conference of the European Institute of Retailing and Services Studies, July 9-12, 2006, Budapest, Hungary.

  • Rudd, N.A. & Chattaraman, V. (2005). Scenario-based apparel product development: Adapting the creative design process toward a retail brand image. Proceedings from the 62nd Annual Conference of the International Textiles and Apparel Association, November 2-5, 2005, Alexandria, VA.

  • Chattaraman, V. & Rudd, N.A. (2005). Aesthetic attribute preferences in clothing as a function of body image, body cathexis, and body size. Proceedings from the 62nd Annual Conference of the International Textiles and Apparel Association, November 2-5, 2005, Alexandria, VA.

  • Chattaraman, V. (2005). Attitudes toward purchase of artisan-produced cultural apparel products of socially responsible businesses in India. Proceedings of the First Virtual Conference of the Global Symposium for Consumer Sciences, April 2005.

  • Chattaraman, V., & Lennon, S. J. (2004). Ethnic identity, use of ethnic and ethnic-inspired dress and self-perceptions of individuals belonging to minority ethnic groups in the US. Proceedings from the 61st Annual Conference of the International Textiles and Apparel Association, November 3-7, 2004, Portland, OR.

  • Chattaraman, V., Kim, H., & Rudd, N. A. (2004). Analysis of a cultural artifact: Chinese dragon robe. Midwest Popular Culture Conference, Cleveland, OH. 

Selected Research Projects

  • Chattaraman, V. (working paper). Competing social identities in the domain of ethnicity: Who wins, who loses, why, and how does this influence response to apparel products and brands?

  • Rudd, N.A. & Chattaraman, V. (working paper). Scenario-based apparel product development: Adapting the creative design process toward a retail brand image.

  • Chattaraman, V. & Kandampully, J. (working paper). Core and peripheral retail service framework for targeting ethnic consumer groups.

  • Chattaraman, V., & Rudd, N. A. (working paper). Preference- and perception-based studies in aesthetics of clothing: A theoretical and methodological review.

Honors and Awards

  • Graduate Student Award for ‘Excellence in Teaching’, Department of Consumer Sciences, The Ohio State University, Columbus, OH, May 2005.

  • Alumni Grants for Graduate Research and Scholarship, The Ohio State University, Columbus, OH, December 2005.

  • Consumer Sciences Graduate Research Award, Department of Consumer Sciences, The Ohio State University, Columbus, OH, November 2005.

  • ITAA Fellowship, International Textile and Apparel Association, Monument, CO, September 2005.

  • Ethel L. Parker International Fellowship, American Association of Family and Consumer Sciences, Alexandria, VA, June 2005

  • University Fellowship, The Ohio State University, Columbus, OH, 2003-2004.

  • University Graduate Scholarship, University of Cincinnati, Cincinnati, OH, 2000-2002.

  • Elected Member of Phi Kappa Phi, 2005.

Professional Affiliations

  • International Textile and Apparel Association

  • American Association of Family and Consumer Sciences

  • American Collegiate Retailing Association