Hyejeong Kim, Ph.D.
Assistant Professor 372 Spidle Hall Auburn University Auburn, AL 36849 Tel (334) 844-1316 Fax (334) 844-1340 hzk0014@auburn.edu Ph.D., Iowa State University, 2008, Textiles and Clothing M.S., The Ohio State University, 2005, Textiles and Clothing A.S., Fashion Institute of Technology in New York B.S., The Catholic University of Korea, 1989, Clothing and Textiles

Scholarly Interests

My research interests include online shopping environment, body image in relation to online shopping, technology use in small business, and social responsibility associated with fashion counterfeiting. Methodologically, I embrace diverse research techniques, consisting of qualitative and quantitative research designs, utilizing various advanced statistic techniques, such as Structural Equation Modeling. Areas of teaching include visual merchandising, consumer decision making for apparel and fashion products, and apparel merchandising and retail management.

Selected Publications and Presentations

• Niehm, L. S., Fiore, A. M., Jeong, M., & Kim, H. (2007). Pop-up retail’s acceptability as an innovative business strategy and enhancer of the consumer shopping experience. Journal of Shopping Center Research, 13(2), 1-30.
• Kim, H., & Niehm, L. S. (2009). The impact of website quality on information quality, value, and loyalty intentions in apparel retailing. Journal of Interactive Marketing, 23(3), 207-284.
• Kim, H., & Karpova, E. (in press). Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior. Clothing and Textile Research Journal.
• Kim, H., Fiore, A. M., Niehm, L. S., & Jeong, M. (in press). Psychographic characteristics affecting behavioral intentions towards pop-up retail. International Journal of Retail & Distribution Management.
• Kim, H., & Lennon, S. (in press). E-atmosphere, pleasure, cognitive, and behavioral responses in apparel retailing. Journal of Fashion Marketing and Management.
• Kim, H., & Damhorst, M. L. (in review). The impact of body image self-discrepancy on body dissatisfaction, fashion involvement, concerns with fit and size of garments, and loyalty intentions in online apparel shopping. Clothing and Textiles Research Journal.
• Kim, H., & Niehm, L. S. (in review). Information availability of small business websites. Journal of Small Business Strategy.
• Kim, H., & Karpova, E. (working paper). Exploring consumers’ perceptions and motivations toward fashion counterfeits.
• Kim, H., & Damhorst, M. L. (working paper). The scale development: Concerns with fit and size of garments in online and offline shopping.
• Kim, H., & Damhorst, M. L. (working paper). Exploring consumers’ concerns with fit and size of garments in offline and online shopping: Focus group interview.
• Kim, H., (working paper). An exploring assessment of WebQual for online apparel retailers: WebQual, satisfaction, and loyalty intentions.
• Kim, H. (2009, October). Integrating a fashion counterfeit research project to the principle of consumer behavior. Paper presented at the Annual Meeting of the International Textile and Apparel Conference. Bellevue, WA.
• Kim, H., & Damhorst, M. L. (2009, October). The impact of body image self-discrepancy on body dissatisfaction, fashion involvement, concerns with fit and size of garments, and loyalty intentions in online apparel shopping. Paper presented at the Annual Meeting of the International Textile and Apparel Conference. Bellevue, WA.
• Kim, H., Fiore, A., Niehm, L., & Jeong, M. (2008). Consumer innovativeness and behavioral intentions towards pop-up retail. Paper presented at the Annual Meeting of the International Textile and Apparel Conference. Schaumburg, IL.
• Lee, E., & Kim, H. (2008). Customer’s psychological benefits from online service personalization in apparel e-commerce. Paper presented at the Annual Meeting of the International Textile and Apparel Conference. Schaumburg, IL.
• Kim, H., & Karpova, E. (2007, November). Consumer attitudes toward fashion counterfeits: Application of the theory of planned behavior. Paper presented at the Annual Meeting of the International Textile and Apparel Conference. Los Angeles. CA.
• Niehm, L., Fiore, A., Jeong, M., & Kim, H. (2007, November). Consumer Awareness and Perceptions of Pop-up Retail: Response to a New Experiential Marketing Format. Paper presented at the Annual Meeting of the International Textile and Apparel Conference. Los Angeles. CA.
• Kim, H., & Lennon, S. J. (2006, November). E-atmosphere, pleasure, and approach response of apparel. Honorable Mention, Student Best Paper – Masters. Paper presented at the Annual Meeting of the International Textile and Apparel Conference.  San Antonio, TX.
• Kim, H., & Niehm, L, S. (2006, November). Website quality, information quality, value, satisfaction, and loyalty intention in apparel retailing. Paper presented at the Annual Meeting of the International Textile and Apparel Conference. San Antonio, TX.
• Kim, H., & Lennon, S. J. (2005, August). The effect of website attractiveness on store image and
• shopping intentions (Study 2). Paper presented at the Seoul International Clothing & Textiles
  Conferences. Seoul, Korea.
• Kim, H., & Lennon, S. J. (2005, April). The effect of Internet shopping environment on pleasure and  response approach in apparel. Paper presented at the Global Symposium for Consumer Sciences.
  Virtual Conference.
• Kim, H., & Lennon, S. J. (2004, November). The effect of website attractiveness on store image and shopping intentions (Study 1). Paper presented at the Annual Meeting of the International Textile and
  Apparel Association. Portland, OR. 

Courses Taught

• CAHS 5850 Apparel Merchandising and Retail Management
• CAHS 3800 Consumer Decision Making for Apparel and Fashion Projects
• CAHS 2760 Visual Merchandising
• CAHS 3970 AMDP Portfolio

Honors and Awards

• November 2007: Graduate Student Teaching Excellence Award, Department of Apparel, Educational Studies, Hospitality Management, Iowa State University
• August 2007: College of Human Science scholarship, Iowa State University
• August 2006: Family & Consumer Sciences Graduate Scholarship, Iowa State University
• November 2006: Honorable Mention, Student Best Paper – Masters. The Annual Meeting of the International Textile and Apparel Conference.  San Antonio, TX.
• August 2006: Damaris Pease Scholarship, Iowa State University
• August 2005: Family & Consumer Sciences Graduate Scholarship, Iowa State University
• August 2005: Damaris Pease Scholarship, Iowa State University

Professional Affiliations

• International Textile and Apparel Association (ITAA)