Lenda Jo Connell, Ed.D.

Professor
363 Spidle Hall
Auburn University
Auburn, AL 36849
Tel (334) 844-3789
Fax (334) 844-1340
connelj@auburn.edu

Ed.D., Auburn University, 1990

Interests

My areas of interest include the application of body scanning and computerized design in apparel product development. The focus of my research is in consumer and fit preference testing as a component of mass customization. Current research projects include understanding body shape and sizing for American women.

Selected Publications/Refereed Presentations

Fu, M., Ulrich, P.V. and Connell, L.J. (2004, November). Overweight and obese women: Body shape and measurement. To be presented at the International Textile and Apparel Association Annual Conference and published in the Proceedings of the International Textile and Apparel Association . Portland, OR.

Connell, L.J., Ulrich, P.V. and Brannon, E.L., Alexander, M. and Presley, A.B. (2004, November). Body shape assessment scale. To be presented at the International Textile and Apparel Association Annual Conference and published in the Proceedings of the International Textile and Apparel Association . Portland, OR

Alexander, M., Ulrich, P.V. and Connell, L.J. (2004, November). Using three-dimensional body scan data for body shape and body build analysis. To be presented at the International Textile and Apparel Association Annual Conference and published in the Proceedings of the International Textile and Apparel Association . Portland, OR.

Li, Ma, Ulrich, P.V. and Connell, L. J. (2003, November). Exploring apparel fit for women: Body shape and build in relation to fit problems, body cathexis, and clothing benefits. Presented at the International Textile and Apparel Association Annual Conference and published in the Proceedings of the International Textile and Apparel Association . Savannah, GA.

Fu, M., Connell, L. J. and Molnar, J. (2003, November). Understanding the apparel fit satisfaction of Taiwanese female students. Presented at the International Textile and Apparel Association Annual Conference and published in the Proceedings of the International Textile and Apparel Association . Savannah, GA.

Alexander, M. and Connell, L.J. (2003, November). Fit preferences of college age female consumers. Presented at the International Textile and Apparel Association Annual Conference and published in the Proceedings of the International Textile and Apparel Association . Savannah, GA.

Connell, L.J., Brannon, E.L., and Ulrich, P.V. ( July, 2002). A consumer driven model for mass customization in the apparel market. Journal of Fashion Marketing and Management, 6(3), 24-27.

Connell, L.J., Simmons, K.K., Ulrich, P.V., and Brannon, E. L. (2001). "Experts" perceptions of market turbulence in the apparel industry: An exploratory case study. Journal of Fashion Marketing and Merchandising, 5(2), 156-70.

Pisut, G. and Connell, L. J. (2001, November). Fit preferences of female consumers relative to body shape, body cathexis, clothing benefits sought, and fit problems: A national study. Presented at the International Textile and Apparel Association Annual Conference and Abstract published in the Proceedings of the International Textile and Apparel Association. Kansas City, MO

Connell, L. J., Brannon, E., Ulrich, P., and Presley, A. B. (2001, June) Exploring female consumers' fit preferences. Presented at the Korean Society of Clothing and Textiles /International Textile and Apparel Association Joint World Conference and Abstract published in the Proceedings of the International Textile and Apparel Association. Seoul, Korea.

Simmons, K. P. and Anderson, L.J. (2000, April). An international sportswear manufacturer: An exploratory case study concerning market turbulence. Presented at the Textile Institute World Conference, Manchester, U.K. Published in the Proceedings of the Textile Manufacturer's Institute. Manchester, U.K.

Caine, K., Connell, L.J. and Ulrich, P.V. (2000, November). An evaluation of the impact of technology transfer for small textile and apparel manufacturers. Presented at the International Textile and Apparel Association Annual Conference and Abstract published in the Proceedings of the International Textile and Apparel Association, Cincinnati, OH.

Manuel, M. and Connell*, L.J. (2000, November). Understanding fit preferences of black female consumers. Presented at the International Textile and Apparel Association Annual Conference and Abstract published in the Proceedings of the International Textile and Apparel Association . Dallas, TX.

Biedron, M. and Anderson, L.J., (1999, November). Profiling consumer interest in mass customization. Presented at the International Textile and Apparel Association Annual Conference and Abstract published in the Proceedings of the International Textile and Apparel Association . Santa Fe, N.M.

Anderson, L.J., Warfield, C.L., Barry, M.E., and Emery, C. (1997). Toward a model of a national sourcing database. Clothing and Textiles Research Journal. 15(2) , 65-75.

* Denotes name change.

Student Design Competition

Morse, K. (2003, November). Legend of the Cherokee Rose. Undergraduate student entry selected for juried apparel design exhibition in the International Textile and Apparel Association Annual Conference. Abstract published in the Proceedings of the International Textile and Apparel Association. Savannah, GA.

Morse, K. (2003, November). Shinning Through. Undergraduate student entry selected for juried apparel design exhibition in the International Textile and Apparel Association Annual Conference. Abstract published in the Proceedings of the International Textile and Apparel Association. Savannah, GA.

Battica, C. (2003, November). Swatchwork Salvage. Graduate student entry selected for juried apparel design exhibition in the International Textile and Apparel Association Annual Conference. Abstract published in the Proceedings of the International Textile and Apparel Association. Savannah, GA. 1st place winner in Target Market competition.

Durham, K., Connell*, L. J., and Ulrich, P. V. (2002, August). Cymbidium rhapsody. Design exhibited at the International Textile and Apparel Association Annual Conference and Abstract published in the Proceedings of the International Textile and Apparel Association. New York, NY.

Hyatt, B., Ulrich, P. V., and Connell*, L. J. (2002, August). Flapping through the windows of time. Design exhibited at the International Textile and Apparel Association Annual Conference and Abstract published in the Proceedings of the International Textile and Apparel Association . New York, NY.

Selected Research Projects

The National Textile Center (NTC) Fit Preference project involves using psychometric and anthropometric measures to understand how target markets of female consumers perceive fit. Nearly 2000 females in different target markets have been surveyed to determine their fit preferences for six classic apparel styles including a jacket, skirt, blouse, dress, jeans and tailored pants. Body scans allow researchers to understand the relationship between body shape and fit preference. Understanding the relationships between body shape, fit preference, body cathexis, and clothing benefits sought helps researchers to design patterns that fit specific target markets based on stated fit preferences.

Dissertations/Theses Chaired or Co-Chaired

Mei-Lin, Fu. Ph.D. Co-Chair. Fitting overweight and Obese Women: Integrating Body Shape Analysis with an Understanding of Fit Preferences and Problems. Spring, 2004. Professor, Fu-Jen University, Taiwan.

Marina Alexander. Ph. D. Co-Chair. Applying Three-Dimensional Body Scanning to Body Shape Analysis. Fall, 2003. Assistant Professor, East Carolina University, NC.

Ma Li. M.S. Co-Chair. Exploring Apparel Fit for Women: Body Shape and Build in Relation to Fit Problems, Body Cathexis, and Clothing Benefits. Summer 2003. Free Lance Designer, New York City

Gina Pisut. Ph.D. Chair. A National Survey on Fit Preferences for Women’s Ready-to-Wear. Summer 2001. Current Position: Assistant Professor, Iowa State University.

Marina Alexander. M.S. Co-Chair. Understanding Fit Preferences of Female Consumers through Body Cathexis, Clothing Preferences, Personal Profile and Body Shape. Spring, 2000. Current Position: Ph.D. candidate, Integrated Textile and Apparel Science program, Auburn University.

Melissa Manuel. M.S. Co-Chair. Understanding Fit Preferences of Black Professional Women. Fall 1999. Current Position: Full Time Mother.

Christie Caine. M.S. Co-Chair. Evaluation of the Impact of Technology Transfer for Small Textile and Apparel Manufacturers in Alabama. Fall, 1999. Current Position: Career Specialist, Board of Education, Sylacauga, AL.

Gina Pisut. M.S. Chair. Profiling Consumer Interest in Mass Customization. Summer 1998. Current position: Assistant Professor, Iowa State University.

Melissa Biedron. M.S. Co-Chair. Profiles of Women Interested in Options for Mass Customization. Fall 1998. Current position: Full time mother.

Weifang Wu. M.S. Co-Chair. Consumer’s Comfort with Co-Design of Custom Apparel Using Computer-Aided Design. Winter 1998. Current position: Computer Analyst, Indianapolis, IN.

Rajesh Sehgal. M.S. Chair. Factors Affecting Consumer’s Decisions to Shop at Two Ladies Factory Outlet Stores. Spring 1996. Current position: MBA Candidate, Auburn University.

Karla Peavy. M.S. Chair. Mass Customization: The Impact of Market Turbulence on the Integrated Textile Complex. Summer 1996. Current position: Assistant Professor, University of Missouri, Columbia, MO.

Dana P. Peacock. M.S. Chair. Factors Affecting the Acceptance of an Electronic Sourcing Database Prototype by Apparel Product Developers. Winter 1995. Current position: Production Manager, Jordan Outdoor Enterprises, Columbus, GA.

Courses Taught

CAHS 2750 Product Development: Technical Design

CAHS 3750 Product Development: Apparel Design

CAHS 3900 Independent Study

CAHS 4750/7750 Apparel Line Development

CAHS 4930 Advanced Design Projects

CAHS 4940 Internship in Apparel Design & Production Management

CAHS 7900 Independent Study

CAHS 7930 Advanced Design Projects

CAHS 7980 Graduate Projects

CAHS 7990 Research and Thesis

ITAS 7200 Integrated Textile and Apparel Complex

ITAS 8990 Research and Dissertation

Honors/Awards

Selected as one of eight faculty honorees for Camp War Eagle 2002, Auburn University’s Summer Orientation for incoming freshmen.

ITAA/ Bobbin Educator of the Year. (2002). International Textile and Apparel Association recognizes one faculty member each year for outstanding and innovative contributions to the textile and apparel industry through teaching/curriculum, research, or service over a period of time.

2000-2001 Auburn University Alumni Teaching Excellence Award. One of six Auburn University faculty receiving recognition for teaching excellence. Nominated by alumni and selected by jury of peers.

Spring 2000-2001 Mortar Board National Honor Society Favorite Educator. One of six professors selected by students based on dedication to students and enthusiasm for teaching.

1999 JC Penney Faculty Fellowship. One of 11 faculty members nationwide selected to participate in the JC Penney Faculty Fellowship. Experience included two weeks intensive training in marketing and product development.

National Textile Center Director's Partnership Award for Outstanding Research Team. Team members included Evelyn Brannon, Lenda Jo Anderson, Pamela Ulrich, and Tom Marshall. Department of Commerce funded National Textile Center Project: Artificial Life Simulation of the Textile/Apparel Marketplace: An Innovative Approach to Strategizing About Evolving Markets.

American Textile Manufacturers Institute Excellence in Teaching Award. A peer selected, industry funded award given annually through the International Textile and Apparel Association which recognizes outstanding teaching in textiles and apparel.

Links

www.ntcresearch.org

Body Scan Analysis for Fit Models

NTC Tween Project

www.auburn.edu/~anderl1/index.html

http://car.clemson.edu/fit2000/