Interests

Interests in the historical development of the textile industrial complex, dynamics of fashion change, and realities of product creation and consumer reaction have driven my scholarly pursuits. Experiences in teaching varied apparel and textiles courses have expanded my research focus. Work in course assessment has contributed to regular involvement with curriculum development.

Selected Publications and Presentations

Ulrich, P. (August 2002). Introducing Apparel Product Development: A Broad Integrative Approach. Poster Presentation for International Textile and Apparel Association Annual Conference. Abstract published in the Proceedings of the International Textile and Apparel Association, New York, NY.

Connell, L.J., Brannon, E.L., and Ulrich, P.V. (July, 2002). A Consumer Driven Model for Mass Customization in the Apparel Market. Journal of Fashion Marketing and Management, 6 (3), XXX.

Connell, L.J., Simmons, K.K., Ulrich, P.V., and Brannon, E. L. (2001). Market Turbulence in the American Sportswear Industry: An Exploratory Case Study of Experts' Views. Journal of Fashion Marketing and Management, 5 (2), 156-170.

Ulrich, P., Connell, L.J., Brannon, E., and Presley, A.B. (November 2001). An Integrative, Progressive Approach to Product Development in a Four-Year Curriculum. Presented at International Textile and Apparel Association Annual Conference and Abstract published in the Proceedings of the International Textile and Apparel Association, Kansas City, Mo.

Connell, L.J., Ulrich, P., Brannon, E.L., and Presley, A.B. (June 2001). Exploring Female Consumers' Fit Preferences: An Application of Focus Group Methodology. Presented to Korean Society of Clothing and Textiles/International Textile and Apparel Association Joint World Conference, Seoul, South Korea. Abstract published in Proceedings of International Textile and Apparel Association.

Weeks, W., Brannon, E. L., and Ulrich, P. V. (1998). "Generation X" Consumers' Preferences for Non-store versus In-store Shopping for Apparel. Journal of Fashion Marketing and Management, 2 (2), 113-124.

Ulrich, P., Duffield, D., & Brannon, E. (1996). Expert System Development: Marrying Textile Knowledge with Apparel Industry Needs. In E. Polvinen (Ed.), Computer Applications to Textiles and Apparel, ITAA Monograph #8 (pp. 83-86). Monument, CO: International Textile and Apparel Association.

Ulrich, P. V. (1995). The Comforts of Home: U.S. Textile Firms and International Markets. Essays in Economic and Business History, 13, 247-59.

Ulrich, P. V. (1995). "Look for the Label" - The International Ladies Garment Workers' Union Label Campaign, 1959-1975. Clothing and Textiles Research Journal, 13 (1), 49-56.

Ulrich, P. V. (1994). Continuity and Change in Georgia's Cotton and Knit Goods Industries, 1880 to 1920. Essays in Economic and Business History, 12, 209-19.

Ulrich, P. V. (1993). "A Ready Market" - Textile Products of Georgia, the Carolinas and Alabama, 1880 to 1920." Ars Textrina, 19, 75-96.

Selected Research Projects

Connell, L. J., and Ulrich, P. V. (2001-2004). Methods and System Development for Body Scan Analysis of Posture and Body Shape for Reengineering Women's Patterns. National Textile Center, Department of Commerce.

Anderson, L. J., Brannon, E. L., Ulrich, P. V., and Presley, A. B. (1999-2001). Understanding Fitting Preference of Female Consumers: Development of an Expert System to Enhance Accurate Sizing Selection. National Textile Center, Department of Commerce.

Ulrich, P. V., Presley, A. B., Brannon, E. L., and Anderson, L. J. (1998-2001). Interactive Cohort Analysis: An Online Panel of "Baby Boom" Consumers Anticipating Their Retirement Years. National Textile Center, Department of Commerce.

Anderson, L. J., Brannon, E. L., Ulrich, P. V., and Marshall, T. (1995-1998). Discovering the Process of Mass Customization: A Paradigm Shift for Competitive Manufacturing. National Textile Center, Department of Commerce.

Brannon, E. L., Ulrich, P. V., Anderson, L. J., and Marshall, T. (1995-1998). Artificial Life Simulation of the Textile/Apparel Marketplace: An Innovative Approach to Strategizing About Evolving Markets. National Textile Center, Department of Commerce.

Brannon, E. L., Ulrich, P. V., and Marshall, T. (1992-1995). Computer-Integrated Forecasting for Demand-Activated Product Development, Manufacturing, and Merchandising. National Textile Center, Department of Commerce.

Dissertations and Theses Directed or Co-Directed

Christine Caine, M.S.- Co-Chair. An Evaluation of the Impact of Technology Transfer for Small Textile and Apparel Manufacturers in Alabama. Auburn University, 1999.

Weifang Wu, M.S.- Co-Chair. Consumers' Comfort and Satisfaction with Co-Design of Custom Apparel Using Computer-Aided-Design. Auburn University, 1998.

Mijeong Noh, M.S. Fashion Forecasting Information and Timing for Product Development and Merchandise Selection. Auburn University, 1996.

Kim Baker, M.S.-Co-Chair. A Multi-Method Investigation of Trend Evaluation: Exploring Quilts in the Media, 1969-1993. Auburn University, 1996.

Whitney Weeks, M.S.-Co-Chair. An Investigation of Preferences for Non-Store Versus In-Store Shopping Experiences for Apparel Among Female Consumers. Auburn University, 1995.

Courses Taught

CAHS 1600: Textile Industrial Complex

CAHS 1750: Fundamentals of Product Development

CAHS 2750: Product Development: Technical Design (Team Taught)

CAHS 3750: Product Development: Apparel Design (Team Taught)

CAHS 3900: Independent Study

CAHS 4450/7450: History of Costume

CAHS 4940: Apparel Merchandising, Design and Production Management Internship

CAHS 4970: Problems in Design (Team Taught)

CAHS 7900: Independent Study

CAHS 7960: Directed Readings

CAHS 7990: Research and Thesis

ITAS 8990: Research and Dissertation

Honors and Awards

2000: Camp War Eagle Faculty Honoree

1999: Student Government Association Outstanding Faculty Member in the College of Human Sciences

Link

NTC Tween Project