Sang-Eun Byun , Ph.D.
Assistant Professor 372B Spidle Hall Auburn University Auburn, AL 36849 Tel (334) 844-6457 Fax (334) 844-1340 seb0002@auburn.edu Ph.D. Michigan State University, 2006, Retailing M.S. Kyung-Hee University, 1998, Fashion Marketing B.S. Andong National University, 1996, Clothing and Textiles

Scholarly Interests

My research interests cover retail strategy and consumer behavior, experiential retailing, price perception, cross-cultural studies, and global sourcing/retailing with an emphasis on the fashion apparel industry.

Courses Taught

CAHS 2760 Visual Merchandising
CAHS 3900 Directed Studies
CAHS 5600/6600 Global Sourcing in Apparel and Textiles
CAHS 5760/6760 Fashion Analysis and Forecasting
CAHS 7200 Integrated Textile & Apparel Complex (Global Retailing)
CAHS 7900 Research and Thesis
CAHS 7910 Supervised Teaching
CAHS 8970 Special Topics: Consumer Behavior and Retailing

Selected Publications/Refereed Presentations

• Byun, Sang-Eun, & Sternquist, Brenda (under the 2nd review). “Here Today, Gone Tomorrow: The Effect of Perceived Limited Availability on In-Store Hoarding and Purchase Acceleration,” Journal of Retailing.
  
  
• Byun, Sang-Eun, & Sternquist, Brenda (under review). “The Structure of Price Mavenism: An Empirical Investigation of Chinese Consumers,” Journal of Marketing Theory and Practice.
  
  
• Byun, Sang-Eun, & Sternquist, Brenda (2008). “The Antecedents of In-Store Hoarding: The measurement and Application in the Fast Fashion Retail Environment,” The International Review of Retail, Distribution, and Consumer Research, May 18 (2), 133-147.
  
  
• Sternquist, Brenda, Byun, Sang-Eun, & Jin, Byeongho (January 2004). “The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers,” The International Review of Retail, Distribution, and Consumer Research, 14(1), 83-100.
  
  
• Byun, Siwoo, & Byun, Sang-Eun (2003), "A Study on Effective Online Advertising," Korea Internet Business Research, 4 (1), 119-131.
  
  
• Byun, Sang-Eun, & Kim, Insook (1999), "The Effectiveness of Negative Appeal Advertisements: Focusing on Apparel Ads with Social Issues," Journal of the Korean Society of Clothing and Textiles, 23(7), 953-954.
  
  
• Ulrich, Pamela, & Byun, Sang-Eun (2008). “Textile Industry,” The Encyclopedia of Rural America: The Land and People, 2nd edition, NY: Grey House Publishing, pp. 974 ~ 977.
• Byun, Sang-Eun (December 2007). “3D Virtual Store: Creating New E-Shopping Culture,” Retail DB, available at www.retaildb.or.kr
  
  
• Byun, Sang-Eun, & Sternquist, Brenda (January 2008). “Role of Implicit Time-Limited Cues in the Fast Fashion Retail Environment,” Proceedings of American Collegiate Retailing Association, New York, USA. (Won the best paper)
  
  
• Byun, Sang-Eun, & Sternquist, Brenda (November 2007). “The Effect of In-Store Hoarding on Shopping Hedonism,” Proceedings of The International Textile and Apparel Association, Los Angeles, USA.
  
  
• Byun, Sang-Eun, & Sternquist, Brenda (June 2007). ”In-Store Hoarding: The Measurement and Application in Fast Fashion Retail Environment,” Proceedings of The European Association of Education and Research in Commercial Distribution, Saarbruecken, Germany. (Selected as one of the best papers)
• Sternquist, Brenda, & Byun, Sang-Eun (November 2004). "Chinese Consumers' Price Mavenism: The Mediating Effect between Price Perceptions and Shopping Hedonism," Proceedings of the International Textile and Apparel Association, Portland, Oregon.
  
  
• Sternquist, Brenda, & Byun, Sang-Eun (November 2003), "Chinese Consumers' Shopping Hedonism: The Effect of Pricing Discontent and Price Perceptions," Proceedings of AMS/ACRA Retailing, Columbus, Ohio, 287-291.
  
  
• Byun, Sang-Eun, Choo, Hojung, & Pysarchik, Dawn T. (November 2003). "Market Potential of Processed Foods in India: Supply Chain Perspectives," Proceedings of AMS/ACRA Retailing, Columbus, Ohio, 181-185.
  
  
• Sternquist, Brenda, Byun, Sang-Eun, & Jin, Byeongho (July 2003). "The Dimensionality of Price Perceptions: A Cross-Cultural Comparison of Asian Consumers," Proceedings of EAERCD/ACRA, Paris, France, 92-93. (Selected as one of the best papers

Honors and Awards

• Best Paper Award, American Collegiate Retailing Association, New York, USA (January 2008)
  
  
• The Daniel F. Breeden Endowed Grant Program. The Biggio Center for the Enhancement of Teaching and Learning, Auburn University, Forsythe, Sandra, Kwon,Wi-Suk, & Byun, Sang-Eun (March 2008)
  
  
• Outstanding Paper, The European Association of Education and Research in Commercial Distribution Conference, Saarbruecken, Germany (June 2007)
  
  
• The Grant Institute Certificate of Achievement, Institute for Communication Improvement (March 2007)
  
  
• Dissertation Completion Fellowship, College of Communication Arts and Sciences, Michigan State University (Spring 2006)
  
  
• Developing Professional Award (in Recognition of Excellence in Teaching and Research), College of Human Ecology, Michigan State University (Spring 2005)
  
  
• Mary Louise Gephart-Donnell Scholarship, College of Human Ecology, Michigan State University (Spring 2004)
  
  
• Outstanding Paper, ACRA/EAERCD Retailing Conference, Paris, France (July 2003)
  
  
• Janet Loria Endowed Scholarship, College of Human Ecology, Michigan State University (Spring 2003)
  
  
• Elected Member of Phi Beta Delta Honor Society for International Scholars, Michigan State University (2003)
  
  
• Elected Member of Kappa Omicron Nu, The Outstanding Student Honor Society, Michigan State University (2002-2004)
  
  
• Janet Lee Scholarship, College of Human Ecology, Michigan State University (Spring 2002)
  
  
• Graduate Fellowship, College of Human Ecology, Michigan State University (Fall 2001)
  
  
• Academic Excellence Award, College of Human Ecology, Michigan State University (Fall 2000)

Professional Affiliations

• American Collegiate Retailing Associations (ACRA)
  
  
• The European Association of Education and Research in Commercial Distribution (EAERCD)
  
  
• International Textiles and Apparel Associations (ITAA)