This is service excellence
We are dedicated to cultivating the next generation of leaders in the global hospitality and tourism industries.
Mission
The mission of the Horst Schulze School of Hospitality Management is to develop citizens of character who aspire to leadership roles in the global hospitality industry.
Vision
To be recognized as the nation’s leading hospitality management program, one that is focused on improving the lives of others through an unwavering focus on service excellence.
The faculty have really listened to my life goals and business concepts, and I am lucky to have them supporting me.
The Horst Schulze School of Hospitality Management is proud to be one of the few hospitality programs globally to partner with the Masters Tournament in Augusta, Georgia. Each spring, Hospitality Management students have the opportunity to apply for highly competitive positions and, if selected, gain hands-on experience at one of the most prestigious sporting events in the world. This immersive experience enables Hospitality Management students to deliver the highest level of service excellence while representing Auburn University on an international stage.
Our Stories
In its ongoing mission to serve various organizations and the pursuit to continuously seek exciting collaborations through craft beer, New Realm Brewing–Auburn and the Horst Schulze School of Hospitality Management is excited to team up with the Auburn Student Veterans Association (ASVA) for a joint beer release called "Operation Orange Peel American Wheat" that will positively affect both organizations.
Before she even crosses the stage to obtain her diploma from Auburn University with her bachelor's degree in hospitality management with a concentration in culinary science through the Horst Schulze School of Hospitality Management along with a minor in business, Sophie Snyder will leave an indelible mark on Auburn's campus and community. Adding to her impressive list of accolades will include Snyder representing the College of Human Sciences as the Graduation Marshal for the Spring 2026 commencement exercises on Saturday, May 2.
On this episode of How Very Human Sciences, we sit down with 2026 Horst Schulze Award for Excellence in Hospitality honoree Stacy Brown—founder of Chicken Salad Chick and co-owner of Botanic in Opelika.
