Rosalind McMullan, Ph.D.
Assistant Professor 328 Spidle Hall
Auburn University, Alabama  36849
Phone: 334-844-3291
Fax: 334-844-3279
beggswr@auburn.edu

Educational Background

Research Areas

Services marketing and management, customer loyalty development, scale development.

Honors and Awards

• University of Huddersfield External Examiner Subject Area Business Strategy (2007 – date)
• UU Accelerated Increments for teaching and research excellence (2003)
• UU Nominated for Distinguished Teaching Fellow by Faculty of Business and Management (2003)

Service

• AU College of Human Sciences Diversity Committee
• AU Mallone Zellen Graduate Research Award Committe
• Editorial Board European Journal of Marketing (2005 – date)
• Occasional Reviewer Tourism Management (2006 - date)
• Occasional Reviewer European Journal of Marketing (2000-2005)
• Occasional Reviewer International Journal of Contemporary Hospitality Management (2004-date)

Selected Publications

• McMullan, R., (2005)“A Multiple-Item Scale for Measuring Customer Loyalty Development, Journal of Services Marketing., 19 (6/7), pp470-482.
• McMullan, R (2005)“Service Quality Vs Price: The Moderating Role of Customer Loyalty” Journal of Customer Behaviour, 4(3), pp.425-444.
• McMullan, R. and Gilmore, A., (2003) “The conceptual development of customer loyalty measurement: A Proposed Scale,” Journal of Targeting, Measurement and Analysis for Marketing, 11 (3), pp.230-243.
• Mueller R.D.; A. Palmer; R. Mack; R. McMullan (2003) “Service in the restaurant industry: an American and Irish comparison of service failures and recovery strategies.” International Journal of Hospitality Management, Dec 2003 v22 i4 p395(2).

Professional Memberships

• Academy of Marketing
• SE CHRIE

Courses Taught at Auburn

NUFS 4900 Special Events
NUFS 5460 Conference Coordination/Catering and Event Management
NUFS 4300 Restaurant Management
NUFS 8860/8866 Current Issues in Hospitality Management
NUFS 5570/6570/6576 Global Hospitality Management
CHS in Ariccia

Other Achievements

• March 2006 Co-Investigator Alabama State Park Service Training Program Proposal ($47, 288.43).
• March 2005: Assistant-Investigator Successful joint application to the Alabama Bureau of Travel and Tourism (ABTT) Satisfaction within Alabama State Tourism study ($53 699).
• May 2002: Sponsorship of quantitative and qualitative PhD methodologies from Stena Line including cost of administration of large scale survey, postage and printing, hotel conference facilities, including refreshments, for three evenings, forty, 5 day return tickets for a car and four passengers for focus groups participants and payment to video taping for focus groups (worth approximately US $10,000).
• June 2002: Successful application to Faculty of Business and Management Research Budget for funding to cover Optical Scanning of Survey work for PhD and transcription of Focus Groups (worth approximately $4000).
• March 2001: Selected by the Training and Employment agency for a position in the Belfast Culinary Odyssey 2001 to the Association of Chefs Annual Conference in Rochester, New York. This was a benchmarking project aimed at identifying industry trends in the USA and then presenting these findings to the hospitality and tourism industry in Northern Ireland. This project had the backing of the Tourism, Training Trust and Marriott Hotels and Resorts. 100% funded.
• Successfully awarded 100% EC funding (Training and Mobility for Researchers): Research position in the Sustainable Tourism in Northern Europe Work Group, within the Regional Development in Emerging and Disappearing Border Regions in Northern Europe summer school (University Umea at Haparanda, Sweden, August 1998).
• August 1997: Research position in the Tourism Heritage and Attractions Work Group, within the Regional Development in Emerging and Disappearing Borders Under Dispute summer school  (University of Joensuu (Finland) / University of Ulster, Magee College August 1997).