Auburn University
Auburn University
Auburn University

Martin O誰eill, Ph.D

ASSOC PROFESSOR & Hotel and Restaurant Management Program Coordinator



328 Spidle Hall
Auburn University
Auburn, AL 36849
Tel (334) 844-3264
Fax (334) 844-3268
oneilm1@auburn.edu

Interests

     Research interests include services marketing and management with a particular emphasis on service evaluation systems and disconfirmation measures of service quality. Teaching interests revolve around total quality applications in the broad hospitality/tourism sector.

Selected Publications

O誰eill, M.A., MacCarthy, M. and Williams, P. (2002). Evaluating service quality within the dive tourism sector: an application of the importance-performance technique. Florida International University (FIU) Hospitality Review, Vol. 20 (2), 47-65

O誰eill, M.A., Palmer, A. and Charters, S. (2002). Wine production as a service experience - the effects of service quality on wine sales. Journal of Services Marketing, Vol.16 (4), 342-362.

Wright, C. and O誰eill, M.A. (2002). Service Quality Evaluation in the Higher Education Sector: an Empirical Investigation of Student Perceptions. Journal of Higher Education Research and Development, Vol. 21 (1), 23-39.

Charters, S. and O誰eill, M.A. (2001). Service Quality at the Cellar Door: A Comparison between Regions. International Journal of Wine Marketing, Vol.13 (3), 7-17.

Getz, D., O誰eill, M.A and Carlsen, J. (2001). Service Quality Evaluation at Events through Service Mapping. Journal of Travel Research, Vol. 39 (4), 380-390.

O誰eill, M.A. and Palmer, A. (2001). Survey Timing and Consumer Perceptions of Service Quality: an Overview of Empirical Evidence. Managing Service Quality, Vol. 11 (3), 182-190.