This is service excellence
We are dedicated to cultivating the next generation of leaders in the global hospitality and tourism industries.
Mission
The mission of the Horst Schulze School of Hospitality Management is to develop citizens of character who aspire to leadership roles in the global hospitality industry.
Vision
To be recognized as the nation’s leading hospitality management program, one that is focused on improving the lives of others through an unwavering focus on service excellence.
The faculty have really listened to my life goals and business concepts, and I am lucky to have them supporting me.
The Horst Schulze School of Hospitality Management is proud to be one of the few hospitality programs globally to partner with the Masters Tournament in Augusta, Georgia. Each spring, Hospitality Management students have the opportunity to apply for highly competitive positions and, if selected, gain hands-on experience at one of the most prestigious sporting events in the world. This immersive experience enables Hospitality Management students to deliver the highest level of service excellence while representing Auburn University on an international stage.
Our Stories
In 2026, the Horst Schulze School of Hospitality Management marks a decade of partnership with the Masters Tournament, a milestone that reflects not only the prestige of the opportunity, but the reputation hospitality management students have built through professionalism, service and an unwavering work ethic.
Stacy Brown, a 1999 Auburn alumna, founder of Chicken Salad Chick and co-owner of Botanic, will be honored at this year’s Hospitality Gala.
In this episode of How Very Human Sciences, Nutrition Wellness alumna ’24 Chef Riley Sue Walker shares how an unexpected diagnosis in 2016 redirected her life and ultimately led her to a career rooted in healing and fulfillment.
