This is service excellence
We are dedicated to cultivating the next generation of leaders in the global hospitality and tourism industries.
Mission
The mission of the Horst Schulze School of Hospitality Management is to develop citizens of character who aspire to leadership roles in the global hospitality industry.
Vision
To be recognized as the nation’s leading hospitality management program, one that is focused on improving the lives of others through an unwavering focus on service excellence.
The faculty have really listened to my life goals and business concepts, and I am lucky to have them supporting me.
The Horst Schulze School of Hospitality Management is proud to be one of the few hospitality programs globally to partner with the Masters Tournament in Augusta, Georgia. Each spring, Hospitality Management students have the opportunity to apply for highly competitive positions and, if selected, gain hands-on experience at one of the most prestigious sporting events in the world. This immersive experience enables Hospitality Management students to deliver the highest level of service excellence while representing Auburn University on an international stage.
Our Stories
An upscale evening was brought to life and made possible by 33 students in the Horst Schulze School of Hospitality Management at the 2026 Hospitality Gala held the evening of Thursday, April 23 at The Hotel at Auburn University and Dixon Conference Center. Honoring an icon in the field of hospitality, the evening was centered around Stacy Brown, a 1999 Auburn alumna, founder of Chicken Salad Chick and co-owner of Botanic, who was awarded the 2026 Horst Schulze Award for Excellence in Hospitality.
In this episode of How Very Human Sciences, the official podcast of the Auburn University College of Human Sciences, meet Mary Ryan, a 2013 graduate in Hotel and Restaurant Management
In its ongoing mission to serve various organizations and the pursuit to continuously seek exciting collaborations through craft beer, New Realm Brewing–Auburn and the Horst Schulze School of Hospitality Management is excited to team up with the Auburn Student Veterans Association (ASVA) for a joint beer release called "Operation Orange Peel American Wheat" that will positively affect both organizations.
Events
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