This is service excellence
We are dedicated to cultivating the next generation of leaders in the global hospitality and tourism industries.
Mission
The mission of the Horst Schulze School of Hospitality Management is to develop citizens of character who aspire to leadership roles in the global hospitality industry.
Vision
To be recognized as the nation’s leading hospitality management program, one that is focused on improving the lives of others through an unwavering focus on service excellence.
The faculty have really listened to my life goals and business concepts, and I am lucky to have them supporting me.
The Horst Schulze School of Hospitality Management is proud to be one of the few hospitality programs globally to partner with the Masters Tournament in Augusta, Georgia. Each spring, Hospitality Management students have the opportunity to apply for highly competitive positions and, if selected, gain hands-on experience at one of the most prestigious sporting events in the world. This immersive experience enables Hospitality Management students to deliver the highest level of service excellence while representing Auburn University on an international stage.
Our Stories
Dr. Martin O'Neill, Head of the Horst Schulze School of Hospitality Management in the College of Human Sciences, was recently honored on a national scale earning the ICHRIE McCool Breakthrough Award.
Despite women purchasing roughly 60% of wine sold in the United States, wine marketing has traditionally been shaped through the male perspective. For Demi Deng, an assistant professor in the Horst Schulze School of Hospitality Management, that industry irony was too intriguing to ignore.
To continue its commitment to cultivate the next generation of leaders in the global hospitality and tourism industries, the Horst Schulze School of Hospitality Management in the College of Human Sciences will soon offer a brand-new opportunity with the establishment of the beverage management minor to be offered to all eligible Auburn University students beginning in fall 2026.
